Simplify360 is a digital solutions provider that offers a customer experience and support platform to help businesses manage customer engagement across multiple channels. Our client had a mission to help out brands, but their website did not offer a good user experience. Our Objective was to redesign their website to improve the UX (user experience).
Bad user interface (UI): The users found it difficult to find Simplify 360’s products. Their website design, color, and font did not complement their brand identity, and users found it difficult to navigate through their website.
Broken links and pages: Simplify 360’s website had a lot of broken links. Whenever the visitors landed on their website, the page would display an error, which caused a frustrating experience for the users.
Poor user experience: Users are less likely to engage, share, or return to a site that is difficult to navigate. This affects the user experience, which eventually leads to negative brand perception.
Simplyfy360, A Nextiva company, was started with a vision of enabling businesses to offer easy customer engagement. They wanted to offer a smooth experience from the moment they landed on their website and build a positive brand perception.
WebomindApps’ approach for Simplify360 started with creating a new user interface with a custom layout. Our team designed their website with brand colors and fonts to help establish Simplify360’s identity. We included vector graphics and interactive elements to increase user experience. Fixing broken links also helped them increase their SEO ranking.
Good user interface (UI): Our team understood the client’s brand’s story and implemented a design strategy that reflected their brand personality. We came up with a design that included an interesting layout, color, and navigation that would captivate the users.
Fixing broken links and pages: We found the broken links through various tools which were affecting the user experience and their website’s SEO.
Clean layout:Before implementing our UI strategy, our client’s website did not have a neat layout that could display the information and their products. We designed a layout that conveyed the brand’s story and displayed their products.
Vector image design: Instead of using product images, we designed Simplify 360’s website with vector graphics. With a lower file size, we applied it to all their web pages, which did not reduce the quality of the images.
After our web designers implemented their solutions on Simplify 360’s website, we noticed a great improvement in user engagement and user experience. Our strategies not only improved the website’s UI but reduced broken links and helped their SEO efforts, which led to higher rank and higher conversion rates.
WebomindApps team truly impressed us! It was an incredible experience working with the team. Their expertise in web designing brought our vision to life, and we couldn’t be happier! They clearly understood Simplify360’s requirements and delivered a seamless website that exceeded our expectations. Thanks to their dedication to redesigning our website, we saw an improvement in user engagement and leads.
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