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We are looking for a strategic and execution-oriented Digital Marketing & GTM Manager who can develop and execute marketing strategies for our technology services and AI products. The ideal candidate must have hands-on experience in digital marketing, product or service launches, go-to-market planning, positioning, demand generation, and marketing-led revenue growth.

This role requires someone who can understand business objectives, identify target markets, create compelling value propositions, execute multi-channel campaigns, and work closely with the sales and technology teams to convert market opportunities into business.

Key Responsibilities

1. Go-to-Market (GTM) Strategy:

• Develop and execute end-to-end GTM strategies for AI products, technology solutions, and digital services.
• Identify target industries, ideal customer profiles (ICPs), buyer personas, and decision-makers.
• Conduct market research, competitor analysis, and customer research to identify market opportunities.
• Define product positioning, messaging, value propositions, pricing inputs, and differentiation.
• Build launch plans covering pre-launch, launch, and post-launch activities.
• Identify suitable channels, strategic partnerships, and industry-specific opportunities for market penetration.
• Develop GTM strategies for B2B customers, including startups, SMEs, and enterprises.

2. Digital Marketing & Demand Generation

• Plan and execute integrated marketing campaigns across Google Ads, LinkedIn Ads, SEO, email marketing, and social media.
• Generate qualified leads and build a consistent marketing pipeline for technology services and AI products.
• Develop account-based marketing (ABM) campaigns targeting enterprise decision-makers.
• Plan webinars, workshops, product demonstrations, case studies, and industry-specific campaigns.
• Build launch plans covering pre-launch, launch, and post-launch activities.
• Optimize landing pages, website conversion funnels, and lead-generation campaigns.
• Implement lead nurturing strategies to improve conversion rates and sales readiness.

3. AI Product Marketing

• Develop marketing strategies for AI products, chatbots, voice AI agents, and business automation solutions.
• Translate technical capabilities into clear business benefits and customer outcomes.
• Create product messaging, solution briefs, pitch decks, website content, demo scripts, and sales enablement materials.
• Identify relevant use cases and industry-specific applications for AI solutions.
• Coordinate product launches, customer demonstrations, pilot campaigns, and adoption initiatives.
• Work with the product and development teams to align marketing with product capabilities and roadmap.

4. Content & Brand Strategy

• Develop a content strategy covering LinkedIn, blogs, website pages, email campaigns, videos, and case studies.
• Establish thought leadership for the company and its leadership team.
• Plan industry-specific content addressing customer challenges, business outcomes, and digital transformation.
• Work with design, content, video, and social media teams to ensure consistent brand communication.
• Build customer success stories, testimonials, and campaign assets that support sales conversion.

5. Sales & Revenue Alignment

• Work closely with the sales team to define target accounts, campaign objectives, lead qualification criteria, and follow-up processes.
• Develop sales enablement materials, presentations, proposals, and competitive positioning documents.
• Establish marketing-qualified lead (MQL) and sales-qualified lead (SQL) definitions.
• Track leads from initial engagement through sales qualification and opportunity conversion.
• Improve marketing contribution to pipeline, customer acquisition, and revenue.
• Identify upselling, cross-selling, and customer expansion opportunities through marketing initiatives.

6. Analytics & Performance Management

• Track campaign performance using Google Analytics 4, Google Ads, Search Console, CRM, and marketing automation platforms.
• Monitor cost per lead (CPL), customer acquisition cost (CAC), conversion rates, marketing-qualified leads, and pipeline contribution.
• Prepare monthly marketing performance reports with actionable insights.
• Optimize campaign budgets based on performance and business priorities.
• Use data to improve channel performance, campaign effectiveness, and marketing ROI.

Required Skills & Experience

• 5–10 years of experience in digital marketing, preferably in B2B technology, SaaS, IT services, or digital transformation.
• Demonstrable experience in planning and executing at least one end-to-end go-to-market initiative for a product, service, or new market.
• Strong understanding of B2B demand generation, lead generation, and conversion optimization.
• Hands-on knowledge of SEO, Google Ads, LinkedIn marketing, email marketing, content marketing, and analytics.
• Experience in market research, competitor analysis, audience segmentation, and positioning.
• Understanding of CRM systems, marketing automation, and lead management workflows.
• Strong communication, presentation, analytical, and project management skills.
• Ability to work with founders, sales leaders, product teams, and technical teams.
• A data-driven mindset with a clear focus on business outcomes rather than vanity metrics.

Preferred Qualifications

• Experience marketing AI products, SaaS platforms, automation solutions, or enterprise technology services.
• Experience launching new products or entering new industry segments.
• Exposure to account-based marketing and enterprise demand generation.
• Experience creating GTM playbooks, launch calendars, campaign budgets, and revenue attribution models.
• Familiarity with AI-powered marketing tools and automation workflows.
• Experience working with international B2B markets.

Key Performance Indicators (KPIs)

Performance will be evaluated against agreed targets, including:

• Qualified leads generated across priority services and products.
• Marketing-qualified leads converted into sales-qualified leads.
• Marketing-sourced and marketing-influenced sales pipeline.
• Campaign ROI and cost per qualified lead.
• Website traffic growth and landing-page conversion rates.
• GTM launch milestones and time-to-market.
• Product demo requests, pilot sign-ups, and customer acquisition.
• Brand visibility, target-account engagement, and content performance.
• Lead-to-opportunity and opportunity-to-customer conversion rates.

About Webomindapps:

Webomindapps is a digital technology and transformation company offering website and application development, e-commerce solutions, SEO, digital marketing, AI solutions, and business automation services. We help businesses strengthen their digital presence, improve operational efficiency, and achieve measurable business growth.
For more information about our company, please visit the Webomindapps website.

Job description :

Webomindapps is a digital marketing agency working with clients across multiple industries. We are looking for an experienced Sr SEO Specialist who can independently manage SEO activities across diverse client accounts and contribute to measurable organic growth.

Key Responsibilities:

• Plan and execute on-page, off-page and technical SEO activities.
• Conduct keyword research, competitor analysis and search intent analysis.
• Experience in Optimise website content, meta tags, headings, internal linking and site structure.
• Identify and resolve technical SEO issues related to crawling, indexing, redirects, canonicalisation and site performance.
• Monitor keyword rankings, organic traffic and overall SEO performance.
• Work with Content, Development and Design teams to implement SEO recommendations.
• Use tools such as Google Search Console, GA4, Google Analytics, SEMrush, Ahrefs and other SEO tools.
• Prepare SEO reports and provide actionable insights.
• Stay updated with Google algorithm updates, SERPs, AEO and GEO trends.
• Manage SEO requirements across multiple clients/industries simultaneously.

Requirements

• 3+ years of hands-on SEO experience, preferably in a digital marketing agency.
• Strong exposure to multiple industries and client accounts.
• Experience in Good understanding of Technical SEO, On-Page SEO and Off-Page SEO.
• Strong knowledge of Google Search Console, GA4, SEMrush and Ahrefs.
• Good understanding of keyword research, search intent, SERPs and competitor analysis.
• Excellent verbal and written communication skills.
• Strong analytical, problem-solving and client-handling skills.
• Ability to manage multiple projects and meet deadlines independently.

Preferred

• Experience with AEO, GEO and LLM/AI search optimisation.
• Experience working with premium/competitive client accounts.
• Experience in Knowledge of basic HTML and website structure.
• Google Analytics/SEO certifications are an advantage.

Company Overview:

Webomindapps is a dynamic and innovative technology company specializing in Web Development, Mobile App Development, UI/UX Design, Digital Marketing, Branding, and AI-powered solutions. We are committed to delivering cutting-edge digital experiences that help businesses achieve their goals efficiently and effectively.

For more information about our company, please visit the Webomindapps website.

We are looking for someone with strong hands-on skills in videography and video editing, who can independently handle video shoots as well as post-production. The ideal candidate should have a good understanding of visual storytelling, framing, lighting, camera handling, editing, transitions, sound, and creating content suitable for social media and digital marketing campaigns.

Roles and Responsibilities :

• Plan and execute video shoots for social media, digital marketing campaigns, websites, and client projects.
• Handle camera setup, framing, lighting, composition, and basic audio requirements.
• Shoot professional-quality videos, reels, promotional videos, product videos, corporate content, and other digital content.
• Edit raw footage into engaging and high-quality videos suitable for various digital platforms.
• Create short-form content such as Instagram Reels, YouTube Shorts, promotional videos, and social media creatives.
• Add transitions, text, subtitles, music, sound effects, color correction, and basic motion graphics where required.
• Understand brand guidelines and maintain consistency in visual style across different projects.
• Coordinate with internal teams and clients, when required, to understand video concepts and deliverables.
• Manage multiple projects and meet deadlines without compromising on quality.
• Organize and maintain raw footage, project files, and final video assets.
• Stay updated with current video content trends, social media formats, editing styles, and creative concepts.
• Suggest creative ideas and new formats to improve audience engagement.

Required Skills

• Hands-on experience in videography and video editing.
• Good knowledge of camera handling, framing, lighting, and composition.
• Strong understanding of video editing principles and visual storytelling.
• Experience with editing tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, or equivalent software.
• Basic knowledge of motion graphics, color correction, sound editing, and typography.
• Ability to create engaging short-form and social media video content.
• Good creative sense and attention to detail.
• Ability to understand and follow brand guidelines.
• Good communication and collaboration skills.
• Ability to work independently as well as with a creative/digital marketing team.

About Webomindapps

Webomindapps is a digital marketing agency focused on delivering creative and performance-driven digital solutions for brands and businesses. We are looking for a creative and skilled Video Content Creator – Videography & Video Editing to join our team and create engaging visual content for digital platforms and client requirements.
For more information about our company, please visit the Webomindapps website.

We are looking for a Social Media Content Strategist who understands how brands grow on social media. This role is not just about posting content. You will be responsible for planning content, building personal brands, developing brand communication, and creating content that gets attention and drives business outcomes. You should have a strong understanding of social media trends, content formats, storytelling, and audience behaviour.

Key Responsibilities:

Content Strategy

• Develop monthly and weekly social media content strategies for different brands.
• Create content pillars, themes, calendars, and campaign ideas.
• Research competitors, trends, audience interests, and relevant industry topics.
• Identify content opportunities across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Turn business goals into practical social media content strategies.

Personal Branding

• Build and execute personal branding strategies for founders, entrepreneurs, and industry experts.
• Develop content ideas around the person's expertise, experiences, opinions, stories, and achievements.
• Create LinkedIn and Instagram content that builds authority and credibility.
• Plan founder-led content such as reels, carousels, thought leadership posts, stories, and videos.
• Maintain a consistent personal brand voice, positioning, and communication style.

Brand Building

• Develop social media strategies to improve brand awareness and positioning.
• Understand the brand's target audience and create content that connects with them.
• Maintain consistent brand tone, messaging, and visual direction.
• Develop campaigns and content series that strengthen brand identity.
• Work closely with designers and video editors to bring content ideas to life.

Content Creation & Execution

• Write strong hooks, captions, scripts, carousel copy, and social media posts.
• Develop short-form video and Reels concepts.
• Create content briefs for designers and video editors.
• Review content before publishing to ensure quality and brand consistency.
• Stay updated with emerging social media formats, trends, and content styles.

Performance & Optimisation

• Track social media performance and identify what content is working.
• Analyse metrics such as reach, engagement, views, shares, saves, and follower growth.
• Use performance insights to improve future content strategies.
• Experiment with different hooks, formats, topics, and content angles.

Requirements

• 2+ years of experience in social media, content strategy, digital marketing, or a related role.
• Strong understanding of social media content strategy and brand building.
• Hands-on experience with personal branding, preferably for founders or senior professionals.
• Good copywriting and storytelling skills.
• Strong understanding of Instagram and LinkedIn.
• Ability to create content strategies rather than simply follow a content calendar.
• Good understanding of Reels, carousels, short-form videos, and LinkedIn content.
• Ability to understand different brand voices and adapt content accordingly.
• Strong research and trend-spotting skills.
• Good communication and coordination skills.
• Ability to work with designers, video editors, and marketing teams.

Good to Have

• Experience managing founder/personal brands.
• Experience working with B2B or service-based brands.
• Experience creating LinkedIn thought-leadership content.
• Basic understanding of Meta Ads and social media analytics.
• Experience using tools such as Canva, Meta Business Suite, Notion, Google Analytics, or similar platforms.
• A strong personal presence or portfolio on social media is a plus.

About Webomindapps

Webomindapps is a digital marketing agency providing a range of digital solutions to businesses and brands. We are looking for a Social Media Content Strategist who can develop effective Social Media Content Strategist aligned with client goals, target audiences, SEO requirements, and digital marketing
For more information about our company, please visit the Webomindapps website.

Webomindapps is looking for an experienced SEO & Digital Marketing Lead to drive SEO and digital marketing strategies across multiple clients, brands, and websites. The ideal candidate should have 5+ years of overall experience, with strong hands-on SEO expertise and proven team-handling experience. Candidates with 2–4 years of recent experience in a Digital Marketing/SEO Agency are strongly preferred, as the role involves managing multiple clients and projects in an agency environment.

Roles and Responsibilities :

• Develop and execute SEO & Digital Marketing strategies aligned with business goals.
• Lead, mentor, and manage the SEO/Digital Marketing team.
• Manage multiple clients, websites, brands, and projects.
• Plan and execute On-Page, Technical, Off-Page, Local, and E-commerce SEO.
• Conduct keyword research, competitor analysis, SEO audits, and content gap analysis.
• Implement AEO and GEO strategies for search engines and AI-driven platforms.
• Monitor organic traffic, rankings, leads, conversions, and campaign performance.
• Identify SEO issues, diagnose root causes, and implement solutions.
• Collaborate with Content, Design, UI/UX, Development, and Business teams.
• Handle client/stakeholder communication and project delivery.
• Prepare performance reports and provide actionable insights.

Required Skills

• 5+ years of overall experience in SEO & Digital Marketing.
• 2–4 years of recent Digital Marketing/SEO Agency experience is strongly preferred.
• Strong hands-on knowledge of SEO.
• Proven experience in team handling, mentoring, and project management.
• Experience managing multiple clients/websites/projects.
• Good understanding of AEO, GEO, and AI-driven search.
• Strong knowledge of GA4, Google Search Console, SEMrush, Ahrefs, Keyword Planner, and GTM.
• Working knowledge of Google Ads, Meta Ads, and Google Merchant Center.
• Strong analytical, problem-solving, communication, and stakeholder management skills.

Desired Candidate Profile

We are particularly looking for candidates who have 5+ years of overall experience, strong SEO expertise, and recent agency experience of 2–4 years, with the ability to independently handle teams, multiple projects, and client requirements.

About Webomindapps:

Webomindapps is a technology company specializing in Web Development, Mobile App Development, UI/UX Design, Digital Marketing, Branding, and AI-powered solutions, focused on delivering innovative digital experiences and measurable business growth.
For more information about our company, please visit the Webomindapps website.