Tips to Optimize Images for Web without Losing Quality

Images or any visual representation on your website is the main key that attracts users to your site. How does it look with the blurry images or unloaded imaged? In this article you will learn a lot about optimising the images without losing its quality.

Blog Author
Manoj Shukla

April 4, 2019

Search engine optimization isn't just about optimizing written content. The increasing number of visual content online has carried with it new open opportunities for expanding a webpage's search traffic by optimizing videos and images. Enhancing your pictures Optimize images for Web allow your website to be found via image search, and a good logo or some attractive illustrations can be similarly as successful at attracting visitors to your site as your written content. We have skilled SEO experts who help you to optimize your website for better organic result.

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Tips to Optimize Image for Search Engine Result

Tip 1: Use Image Alt Text

Using Alt text to optimize images for web is the first step in image optimization. Ensure you set your image alt tag as a standout amongst the most widely recognized suggestions when it comes to image SEO. In fact, IMG is the tag, and ALT is the attribute. It's a short content description of your picture and it's utilized to offer to set to search engines with respect to the said picture. There are a ton of variables however alt text is a standout amongst the most significant without it, Google wouldn't know the distinction.

Tip 2: Provide File Names

The name of your image file can help search engines find your content in context. This is the place keywords enter the image. In case you're transferring a photograph of service, a relevant filename like webdesign_service.webp has a superior chance of positioning well in search than DSC_1977.webp If you don't enter a different title for your picture upon upload, the filename will also serve to fill in as the picture title, which makes it even more imperative all things considered and exact with your filename.

Tip 3: Define Image File Size

A couple of years back, Google announced that page loading speeds would turn into a factor in search rankings. Pictures are regularly the fundamental cause of slow loading times. If your site's speed needs improvement, you have to do image size optimization by decreasing the file sizes of your images through resizing and compression to improve website ranking.

Tip 4: Use WebP/PNG File format

WebP modern picture design that helps to optimize images by reducing the size of the image with high quality and fast loading. Also, you can use the PNG image format for better performance.

These are seven different ways to support your rankings with pictures

  1. Simplify images
  2. Avoid mixing images with fonts and graphic elements
  3. Save images in the correct formats
  4. Avoid the use of too many colors
  5. Compress images
  6. Make images support the content
  7. Give images a meaningful context

Final Remark

Now you know some tips to optimize images for web without losing image quality. As explained above you can use alt text, define image size, using next-generation image format like webp/png to optimize image to rank higher in Google search engine result page.