Optimize google ads

11 Effective Ways to Optimize Google Ads Campaign for Better ROAS

Are your Google Ads draining your budget with little to show for it? It's time to update your Google Ads gameplay. Dive into our ultimate guide and learn proven strategies to skyrocket your ROAS. No more wastage on ad spending, convert your potential customers into conversions with these proven techniques.

Blog Author
Sheema Unnisa

Sept 25, 2023

Tired of spending on Google ad campaigns but not getting enough returns on them? Ads play a crucial role in converting leads into potential customers. So they have to be precise and accurate about what you are offering. Optimizing your ads can help you gain reach and returns, which is why it is crucial to optimize your ad campaigns.

But which optimizations are required to get your ads the highest return on investment? Ads without proper optimization tend to perform worse than those that are optimized, reducing the conversion rates of investment to returns. Here are 11 effective ways to optimize Google ads campaigns for higher returns.

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How to optimize Google ads: 11 Effective Ways

1. Prefer Long Tail Keywords

When creating a Google ad campaign, the first thing to consider is choosing the relevant keywords. Use tools like Google Keyword Planner to find high-performing keywords suitable to your ads. Long tail keywords are several words long and can help you reach specific target audiences.

While choosing keywords can be a daunting task, selecting long-tail keywords over one-word keywords will help you target a specific niche and optimize Google ads campaigns.

Why choose long-tail keywords?

  • Long tail keywords have very specific meanings, which allows you to reach more refined audiences that are more likely to become customers.
  • Due to their specificity and uniqueness, there are fewer companies targeting these keywords thereby reducing your competition.

2. Choose Negative Keywords

Negative keywords prevent your ads from popping up for irrelevant searches, thereby reducing the investment for non-potential customers. Constantly reviewing and updating your keywords will help you analyze which keywords are performing better and help you reduce the costs, recommend a top PPC company in Bangalore - Webomindapps .

For example, If your brand sells ballpoint pens in India and you have targeted the keyword “pens in India”. Google will target audiences based on various variations of that keyword including “fountain pens in India” which isn't your niche. Hence it is as important as choosing your keywords which will help you find very specific audiences. This is probably the best way to optimize Google ads campaigns.

3. Captivating Landing Pages

Every ad will lead its users to a landing page which will help you convert users into potential customers. A poorly optimized landing page will immediately cause users to go back thus leaving you with one less potential customer. Landing pages are thus as important as the ad copies.

  • Optimize your landing page by making it relevant to your ad copy by making sure they sync together.
  • Make sure that your landing page loads faster. Because a slow-loading landing page might make a potential customer lose their patience and go back before even looking at it.
  • Keep your landing page design elements minimalistic, with content, buttons, and images these things will allow users to understand your brand.

4. Use Ad Extensions

Have you ever wondered why some ads have more information than others? Ads typically consist of the brand’s name and contact information. Adding more relevant information or a site link can optimize Google ad campaigns and gain more attention.

Ad extensions to look for before creating an ad

  • Call/message extensions
  • Location extensions
  • Price extensions
  • Call out extensions
  • Discount extensions

These additional extensions can be a game-changing deal if executed correctly. The MSP of these extensions is they catch users' eye and draw attention to click on your ad. Create a captivating hook line, that can make users click on your ad immediately after looking at it. You can monitor your ad performance by using Google ad performance data to assess the effectiveness of ad extensions.

5. Create your own custom audiences

Reaching out to the right audience is the biggest challenge in the advertising world. Creating custom audiences is a strategy for optimizing your ads, particularly on platforms like Facebook and Instagram. Here is how to create custom audiences specifically designed for your preferred audience.

Define your objective: What is your objective? Are you looking to increase your sales? Or generate leads, or boost existing brand awareness? Because each of these objectives has a different kind of audience. By defining your objective you can also choose your custom audiences.

Segment your audience: Identify the specific segments of your target audience by considering various demographics such as age, gender, locality, and interests. This will help you streamline your process of targeting the right audiences.

6. Remarketing Lists for Search Ads

Remarketing Lists for Search Ads, is a Google ads feature that will allow you to target users who have previously visited your site or a site similar to yours. This will let you find potential customers because they have already shown interest in a business of your kind. How to get started?

  • Create remarketing lists: Start RLSA by creating a remarketing list based on the user’s behavior. Include a list of visitors to specific products or services and also past converters from your ads.
  • Bid adjustment: Increase or decrease the bids of the users on your remarketing list based on their past interactions or behaviors with your product or service. For instance, you can increase the bids for the users who abandoned your product in the past to encourage them to come back.

In order to set up RLSA, turn on Google Ads to track traffic to specific pages of your website. Targeting your ads to the users who visit those pages. Regularly monitor these lists in order to make your ad more optimized, perform better, and make relevant changes if necessary.

7. Study Analytics

Creating and setting up your ad online is just the beginning of optimizing your ads. After setting up your ad it is important to keep track of factors, which can help you optimize your ad by changing the necessary settings. Monitoring your ads can help you optimize your ads based on the analytics to make sure your ad is performing better. Here is how to use analytics for ad optimization.

  • Click-through rate and conversion rate are metrics to consider, to see how successful your ads are. Some ads might perform better than others this is when you have to pause the ad that not performing great try to optimize and repost it later.
  • Budget allocation allows you to strategically plan and invest in ads that are performing better. Reducing the financial loss of spending on every ad.

8. A/B Testing of Ad Campaigns

Creating one single ad and hoping it works is one mistake many brands tend to make. It is important to make various draft copies of advertisements. Experiment with those ads and find one that resonates with your audience and performs better. Make ads with captivating headlines to catch your audience's attention.

9. Pinpoint Your Audience using Geo-Targeting

Geo-targeting also known as location targeting is basically directing your ads to users based on their location. It is a highly effective way to reach your ad to a specific audience within a defined area or location. Here is how to get the most out of the geo-targeting.

Location selection: Select a location where you think most of your target audience is located, it can be as broad and as precise as possible.

Location relevance: Establish a connection that resonates with the target audience of the particular location based on your product or service.

Exclusion areas: Exclude all the areas where your business doesn't operate or where you don't want to target. This will prevent ads spent on irrelevant locations.

10. Schedule your Ads

Ad scheduling is specifying a specific date and time for your ad to be posted or displayed to your target audience. For this you have to understand your audience, here’s how to use ad scheduling effectively.

Audience behavior: Analyse the data of your audience and find a time when they are most active and likely to engage with your ads and try to push the ads in that particular time frame.

Time zone: If your brand has potential customers all around the world, ensure that your ad scheduling takes into account your target audience's time zones.

11. Track Conversions

Optimizing Google ads for conversions includes a conversion tracking system to measure the success of your ad campaigns. Use this conversion data to optimize your ads.


Optimizing your digital ad campaigns is a demand that needs to be addressed with a strategic blend of data-driven insights and creative expertise. Creating compelling ad copy involves selecting the most relevant keywords, employing ad extensions, and all the factors mentioned above.

Adding advanced techniques to your ads such as RLSA, and custom audience creation can enhance the performance of your ad campaigns. Successful ad optimization involves working on these ads regularly based on their analytics and improving them to attract more potential customers.