Maximizing Your Google Ads Optimization Score: Fixing Recommendations for 100%

If you are advertising on Google, then you know how important it is to have a good quality score for your ad, but did you know there is also something called as Google Ads Optimization Score? Yes, they are very different scores that are related to your ads and they provide recommendations so you can improve your ads.

A quality score is given to each of your campaigns and mostly focuses on the design, accessibility, and quality of your ad. While a Google Ads Optimization Score is for your Google Ads Account, Campaigns, and Account Manager, and tells you how well your ads are performing and how they can be improved in the bid strategy, budgeting, and target users.

Since the Google Ads Optimization Score of your Ads Account is based on an algorithm that is a combination of campaigns, accounts, settings, recommendation history, etc., and it is not as reliable and useful as the quality score. But it is good to track the optimization score in case there is a chance to improve it. Let’s get into why this score matters and recommendations to fix them.

Why Google Ads Optimization Score Matters

While advertising on Google, you need to follow Google’s recommended best practices, and this optimization score tells you how well your ads are aligned with these best practices, from a percentage of 0% to 100%. The closer to 100%, the better your ads might perform.

When talking about these recommendations, it is important to note that following/allowing all the recommendations might not be the best strategy for your business.

Google gives you the option to either ‘Accept’ or ‘Dismiss’ a recommendation, but they are mostly targeted to increase your ad spend.

The recently launched ‘Smart Bidding’ is one such recommendation, and should be accepted only as per the needs of your business.

Google Ads Optimization Score suggests improvements in using keywords, a better bidding strategy, and ad copies to increase the overall performance of your ads.

Google Ads Fixing Recommendations for 100% Score

Google Ads Optimization Score is only shown for Search, App, Display, Performance Max, Video Action, Demand Gen, and Shopping campaigns. Each recommendation can influence the ad optimization score based on whether you accept or dismiss.

Google’s Ad Optimization Score is given based on the objectives of your business like conversions, clicks, website traffic, impressions, etc.

Here are some recommendations for fixing Google Ads for a 100% score:

1. Destination URLs: If the landing pages of your ads lead to broken links with a 404 error, it creates a negative user experience and wasted ad spend. So, always check the destination URLs in your ads to direct users to the right landing page.

2. A/B Test: This A/B test allows you to test 2 variations of your ads with little changes in the headline, body copy, CTA placement, etc. You can use A/B testing to optimize your ad and increase the overall score.

3. Budget: Your campaign budget might run out or not be used at all, this is when you can get alerts as well. You can rearrange the ad budget as per your business objectives and prevent overspending.

4. Audit: Conduct an audit of your ads regularly to identify negative keywords that conflict with positive keywords. Track your conversions, especially if you have accepted automated recommendations like biddings to see if they are actually leading to better conversions.

5. Performance Metrics: To keep your ad optimized at all times, you can set notifications to track the various performance metrics and get alerts if the ad is not performing as you expected. This way, you can increase the ad optimization score and prevent deviations.

6. Keywords: Add keywords to your ads that are relevant to your business objectives to widen the reach. If duplicate keywords are present, then it can reduce the overall traffic and performance of your ad.

7. Customer Match: Customer match means targeting the specific users for your ads based on data that is already available to you. This allows you to display personalized ads to attract customers and make them re-engage with your ads.

Conclusion

In conclusion, having a good Google Ads Optimization Score is important for improving ad performance and making sure it aligns with Google's best practices. Businesses need to carefully check the recommendations to avoid unnecessary ad spend. By implementing strategies like optimizing landing pages, A/B tests, and auditing the campaigns can lead to increased ad optimization score.