Mirabella is a Korean-based skincare brand that opened a new online store for the Indian market in 2024.
They specialize in premium Korean skincare products that are safe and effective, with a blend of nature and modern science. Mirabella provides a wide range of skincare products, from creams and masks to soothing gels. Our client wanted to redesign their website for improved functionality and revenue growth.
Basic functionality: Mirabella already had an existing e-commerce website that was built on WordPress, but only had basic functionality, which led to a lot of performance issues.
Bounce Rates: Users landed on the Mirabella website but did not purchase or take any desired action. The bounce rate was higher in their previous website, hence lower conversion rates.
Mobile Friendliness: Their old website was not performing well on mobile devices since it did not include any mobile-friendly features. Mobile users were significantly lower, which affected their sales.
Speed and Performance: Page loading speed was less and it affected the performance of their website. This also led to higher bounce rates and impacted their SEO results.
Information-oriented, Not Product-oriented: The old website built on WordPress was not prioritizing the products, but focused more on the details. Customers would face more product details than explore the actual products.
UI was not user-friendly: Their website’s user interface had navigational issues along with other UX issues, which in turn affected the customer's shopping experience.
Our client wanted to have a new e-commerce website for their skincare products and enable a seamless shopping experience for customers in India. They wanted to improve their brand visibility and stand first among their competitors in the Indian Skincare market. Mirabella’s goal was to increase revenue from their new online store in India while ensuring their website was seamless.
Before revamping Mirabella’s old website, our team of expert developers and designers first analyzed it carefully and suggested building their new website on Shopify instead of redesigning their WordPress website. As we analyzed their website, we found many issues that were affecting their online sales. Our relentless approach allowed us to navigate challenges easily and deliver a website that exceeded their expectations.
Our e-commerce design and development services for Mirabella got successful approvals from their team. We focused on our client’s vision and aligned it with their new online store. Just after 1 month of website redesign, our client saw an increase in products ordered and the number of online orders from their e-commerce website.
Their new online store is now getting traffic from various channels and is performing better than ever. The mobile-friendliness, increased page loading speed of their online store, and advanced features have led to an increase in revenue growth for Mirabella.
Working with Webomindapps for our e-commerce website redesign has been a fantastic experience. They delivered a sleek, high-performing online store that included unique features for product shopping. Their team helped us track the product seamlessly, and now our website runs smoothly. We've already seen a huge improvement in engagement and sales. I truly appreciate the team’s consistent support, patience, and quick responsiveness throughout the project, thank you Webomindapps!
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