Our client, Aurasence, is a leading beauty brand in the UAE region who provides a wide range of body care products through their website.
They wanted to establish their online presence with a whole new website look and functionality, which would also increase their sales. Aurasence wanted to make their online store seamless so it would attract more customers and also rank well in their industry.
Slow-functioning website: Aurasence already had an existing e-commerce website on the WooCommerce platform. But their website was not efficiently performing and faced a lot of glitches for users.
Order processing issues: When customers would try to order products from Aurasence website, they faced order processing issues that prevented them from successfully placing orders.
API and plugin maintenance issues: Their WooCommerce website had various plugins and API integrations that were not properly maintained, which also caused the site to slow down.
Low page speed: Our client worried that their low page speed would affect their rankings and website performance. Their Core Web Vitals were not up to the mark and showed a lot of issues to be fixed.
UX issues: Due to all these issues like low page speed, irrelevant plugins, etc., users who landed on Aurasence website did not have a good user experience, which needed to be fixed immediately.
Our client’s vision was to establish their presence in the UAE’s beauty brand industry by providing personal care products through an online store. They wanted a new and improved e-commerce website that offered seamless user experience and performance for their customers.
Aurasence approached WebominApps to redesign their existing e-commerce website without any website issues.
Our web designing and development team first checked their website to identify the issues. We suggested to our client to design their website on Shopify instead of WooCommerce. Shopify offers a user-friendly interface, security features, a wide range of marketing tools, and scalability, which are better advantages that could solve our client’s website issues.
We designed a seamless UI for Aurasence, that allowed them to display their wide range of products. Our approach included adding fully functional features and integrating APIs to improve overall performance.
Improved functionality: First, our team fixed the functionality issues on the client’s website. This allowed for seamless order processing and increased customer satisfaction.
API and plugin maintenance: We integrated reliable third-party APIs and plugins that improved the functionality of their online store and maintained them by updating them with the newest versions.
Increased page speed: Our SEO team along with developers made sure that the issues in the Core Web Vitals were fixed. We successfully increased their page speed above 90 while continuously monitoring the Google Page Speed Insights.
Efficient UX: We implemented responsive UX design strategies that helped make their website mobile-friendly, so customers could easily shop on their mobile phones.
Product reviews and tags: To increase credibility and customer experience, we customized the reviews section and added product tags that highlighted their USPs for easier selection and production information.
Site migration: Our developers seamlessly migrated Aurasence website from UAE domain, aurasence.com, to aurasence.in Indian domain and made sure that all the files were securely migrated without any data loss.
Payment customization: We added a customized payment gateway that allowed customers in the UAE to see the EMI installments for individual product prices. Our team integrated Tabby to make this installment process easier.
Our design and development team at Webomindapps successfully redesigned Aurasence’s e-commerce website as per their specific needs. We designed their store on Shopify, integrated a custom payment method, and improved the user experience, which offered a seamless transaction from WooCommerce to Shopify.
We increased their website speed and designed a mobile-friendly online store for a seamless shopping experience that helped increase their sales and user satisfaction.
Webomindapps helped us design our e-commerce store, and we couldn’t be more happier with the results! Our previous WooCommerce site had many issues, so their team recommended Shopify and helped us transition smoothly. For the various issues we were facing on our previous website, their team fixed them all and improved our website’s functionality, user experience, and integrated a secure and easy payment gateway. Our new online store has exceeded our expectations, all thanks to Webominapps!
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