Webomindapps Increased Quality Leads & Conversions For A Real Estate Agent From 0 to 0

A Google Ads Campaign for a Real Estate Company

Our client was a RERA-approved (PRM/KA/RERA/1251/309/AG/250213/005486) real estate agent in Bangalore, who wanted to focus on increasing quality leads from their website. The real estate agent reached out to Webomindapps in December 2024 for our expert Google Ads services. The client was well-known for their real estate services, like developing, renting, selling, and managing premium properties across the region. Their website did not perform well on the SERPs, hence their conversions were also low. After Webomindapps helped our client, they saw a significant improvement in quality leads and conversions. Today, the client receives 100+ leads in a month from our Google Ads campaign.

The Overall Clicks and Impressions after Implementation:

The Objective

  • Promote RERA-Approved Projects: The client wanted to promote their RERA-approved real estate projects through Google Ads.
  • Build Buyer Trust Through Compliance: By maintaining compliance with local authorities, the client wanted to build buyer trust by showcasing their credibility in the campaigns.
  • Increase Qualified Lead Generation: Since they were not getting any quality leads from organic website traffic, their goal was to focus on this through Google campaigns.
  • Improve Project Visibility and Reach: As a real estate agent, our client wanted to improve visibility for various real estate projects and help it reach the right audience.
  • Maintain Legal Transparency and Assurance: Throughout the ad campaign, our client wanted to maintain project transparency as per the legal standards in Bangalore.
  • Support Buyers with Verified Information: The client was focused on supporting buyers by providing verified information, like the RERA ID, and other important information.
  • Facilitate Faster Sales Conversions: From the impressions and clicks to conversions and sales, our client wanted a faster approach through paid ad campaigns.
  • Reduce Risk of Fraudulent Dealings: By providing verified information and maintaining transparency, our client wanted to reduce any risk of fraud.
  • Bridge the Gap Between Developer and Buyer: One of the main aims of our client also included bridging the gap between buyer and developer with more visibility, reach, and conversions through their website.
  • Improve Customer Confidence and Experience: The real estate agent focused on improving customer confidence and experience with paid campaigns that displayed the right information they needed.

The Challenges

  • No leads in the beginning: Before our team first launched the ad campaigns, our client was not getting enough leads.
  • Low quality score: The client’s previous Google ads had a low quality score, which meant they were not optimized properly.
  • Landing page relevance: The content on the landing pages of the ads had average relevance, which left visitors unclear about the information.
  • Targeting luxury brand keywords: The target audience for their Google ads was luxury brand real estate buyers, which was not included in the target audience settings.
  • Low clicks and impressions: Their previous ads were not performing well, hence there was low clicks and impressions.
  • No quality leads: Due to the low clicks and impressions, our client was not getting any quality leads.
  • High CPC & CPL: Their existing Google Ads had high Cost Per Clicks (CPC) and Cost Per Lead (CPL) as well, which increased their overall ad expenses.
  • High competition: The keywords in their ad campaigns were difficult to rank because they had high competition.
  • Low SERP ranking: Their website was not ranking in the top results of the SERP, which affected their organic traffic, hence they wanted to choose Google ads.
  • Low awareness: Users had low awareness of the benefits of RERA-approved buildings.
  • Low buyer trust: The client faced difficulty in gaining buyer trust online even for their campaigns.

Real Estate Projects

  • Prestige White Meadows - https://prestigewhite-meadows.com/
  • Embassy Lake Terrace - https://embassylaketerrace.in/
  • Embassy Springs - https://embassyspringsplot.in/
  • Sobha Crystal Meadows - https://sobhacrystal-meadows.com/
  • Brigade Insignia - https://brigadeinsigniaproject.in/
  • Embassy Boulevard - https://www.embassyboulevard.in/
  • Century Built Rare Project - https://www.centurybuiltrareproject.com/

Why The Client Chose Webomindapps

The real estate company’s online presence was low, hence they were not able to generate quality leads or increase conversions from their website. The client approached Webomindapps in December 2024 to avail our Google Ads services. They wanted to generate leads by running Google ad campaigns. This would also help them improve their digital presence and stand out among their competitors in the same industry.

The Solution - How Webomindapps Achieved Quality Leads

Our PPC team analyzed their website and ads they were previously running and created a plan to help them achieve their goals. Here’s how we helped them:

  1. We created 7 landing pages for different projects of our real-estate client.
  2. We launched 7 Google Ads campaigns, which are all active and performing well today.
  3. Our team focused on project-based, location-based and high-intent keywords and used them in the campaigns to increase the ad rankings.
  4. We used ad extensions, like callout, location, and lead forms to increase the performance of the ads.
  5. We targeted specific geographies, like Bangalore, to get quality leads.
  6. Regular A/B testing was done for the 7 ads and landing pages to find the better performing ones.
  7. We improved the CTR, conversion rate, and Quality Score of the ads, which helped them rank on top results of the SERP.
  8. We optimized cost-per-lead (CPL) over time and helped our client reduce ad spend.

The Results - last 6 months

13.1K

Clicks

191K

Impressions

  • Their ads ranked on the top positions of the SERP.
  • Our landing page optimization led to more impressions and clicks of the ads, which increased by 191k and 13.1k accordingly.
  • We used the right keywords, which matched the search intent of users and got more clicks.
  • The conversion numbers were 435 leads, just in the last 6 months.
  • We also helped them reduce the total ad spend by optimizing all 7 campaigns for their different projects.

The Impact After Our Google Ads Campaign:

Our customized Google Ads strategy helped the real estate agent client increase impressions, clicks, and conversions from their paid campaigns. In just 6 months, the overall quality leads increased from 0 to 100+ every month, and the total conversions were 435. With our outstanding PPC service, we successfully helped our clients optimize their ads and increase their lead-to-sale conversion rate.

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Webomindapps is a profound enterprise serving successfully since 2013. Based in Bangalore, it offers expert solutions in web designing & development, e-commerce, mobile & web app development, digital marketing, and SEO across the globe.

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