Webomindapps Increased Quality Leads For A Real Estate Consultancy 0 to 0

A Real Estate Consultancy Google Ads Case Study

Our client is a RERA-approved (PRM/KA/RERA/1251/310/AG/180117/000726) real estate consultancy based in Bangalore, specializing in the promotion of premium residential projects. In May 2025, they approached Webomindapps to run performance-driven Google Ads campaigns with the goal of generating high-quality leads. Initially, we have started with 5 landing pages and 5 live campaigns with an average budget of 1000 per each campaign and 5000/day. As the results started improving, the client expanded to over 16 project campaigns across the city. In just 3 months, our strategy delivered 117K impressions, 9.35K clicks, and 527 conversions with a total ad spend of ₹4.58 lakhs. Today, the client continues to scale and receives 100+ quality leads monthly through our optimized Google Ads campaigns.

The Overall Clicks and Impressions after Implementation in 3 months

Google ads performance overview

The Objective

  • Generate high-quality leads: The client wanted to generate qualified inquiries from serious homebuyers by targeting high-intent audiences searching for premium real estate projects in Bangalore.
  • Maximize ROI from Google Ads: By investing strategically in paid campaigns, the goal was to achieve measurable returns and improve lead-to-sale conversions without spending too much.
  • Increase visibility to landing pages: Each project had a dedicated landing page, and the objective was to drive targeted traffic to these pages through optimized search and display ads.
  • Optimize ad spend and CPL: The client aimed to reduce ad spend wastage by constantly refining campaigns, thereby bringing down the overall cost per lead while improving lead quality.
  • Scale campaigns with tracking: With plans to onboard more projects, the client required a scalable ad structure backed by accurate tracking of form submissions, call actions, and WhatsApp inquiries.

The Challenges

  • High competition on keywords: Bidding for high-intent real estate keywords (like “Embassy Springs Bangalore”) was expensive due to competition from major players.
  • Scalability concerns: The client wanted to eventually scale to more projects, but the existing structure and budget had to be proven effective first.
  • High Cost-Per-Click (CPC): Real estate keywords were highly competitive, which made initial campaign scaling costly without guaranteed conversions.
  • Low Lead-to-Sale Conversion Rate: Not all clicks or leads convert into buyers quickly. Despite good lead flow, very few turned into sales indicating issues with lead quality or buyer readiness.
  • Irrelevant Clicks & Unqualified Leads: Early campaigns attracted clicks from users outside the target audience, leading to poor engagement and budget wastage.
  • Ad Policy Restrictions: Google has strict housing ad policies, especially in targeting (location, age, gender). We must comply with Google’s personalized ad restrictions for all the campaigns.
  • Localized Keyword Targeting: We had to use very specific keywords for local targeting, Broad targeting wastes budget so we need to target exact-match + location targeting keywords.
  • Lead Quality Issues: Sales follow-ups were affected as many contacts turned out to be invalid or uninterested, lowering lead quality.

Real Estate Projects

  • Nambiar Ellegenza - https://www.nambiar-ellegenza.com/
  • Embassy Springs - https://embassyofficial.com/embassysprings/
  • Embassy Edge - https://embassyofficial.com/embassy-edge/
  • Embassy Verde - https://embassyofficial.com/embassy-verde/
  • Svamitva Soulspring - https://www.svamitva-soulspring.com/
  • Bhartiya Nikoo Garden Estate - https://www.bhartiya-nikoogardenestate.com/
  • Sobha Infinia - https://sobhainfinia-koramangala.com/
  • Kadamba Nandihills - https://www.kadamba-nandihills.com/
  • Assetz Codename Micropolis - https://www.assetzcodename-micropolis.com/
  • Adarsh Sanctuary - https://adarsh-developers.com/adarsh-sanctuary/
  • Adarsh Palm Acres - https://adarsh-developers.com/palm-acres/
  • Adarsh Tropica - https://adarsh-developers.com/adarsh-tropica/
  • Adarsh Park Heights - https://adarsh-developers.com/adarsh-park-height/
  • Adarsh Lakefront - https://adarsh-developers.com/adarsh-lakefront/
  • Adarsh Premia - https://adarsh-developers.com/adarsh-premia/
  • Adarsh Welkin Park - https://adarsh-developers.com/adarsh-welkin-park/

Why The Client Chose Webomindapps

Client’s digital performance was not meeting expectations, they had limited visibility, inconsistent lead flow, and no structured paid campaign strategy. In May 2025, they approached Webomindapps to leverage our expertise in Google Ads and real estate marketing.

Their goal was to generate high-quality leads, improve their online presence, and promote multiple premium projects effectively. They chose us for our proven track record in executing result-driven Google Ads campaigns, building custom landing pages, and optimizing CPL in the competitive real estate market. Our end-to-end strategy offered the perfect combination of technical execution, campaign scale, and creative performance all aligned to their growth goals.

The Solution – How Webomindapps Achieved Quality Leads

Our PPC experts closely analyzed client’s goals, target audience, and competitive landscape before crafting a performance-focused strategy. Here’s how we helped them get better leads:

  1. Location + Project-Specific Keyword Targeting: Focused on targeted keywords tied to specific projects and localities to attract qualified leads.
  2. Dynamic Search Ads & Responsive Search Ads: Used automated ad formats to match user intent and improve ad performance.
  3. Custom-Designed Landing Pages: Built fast-loading, mobile-friendly pages with strong CTAs for higher conversion rates.
  4. Conversion Tracking Setup: Enabled tracking for forms, calls, and WhatsApp clicks to monitor real results.
  5. Constant Optimization: Continuously refined campaigns with negative keywords and exclusions to improve efficiency.
  6. Lead Form Extensions + WhatsApp Integration: Used Google lead forms and WhatsApp links for quicker responses and faster lead follow-ups.

The Results - last 3 months

9.35K

Clicks

117K

Impressions

527

Conversions

₹4.58

Lakhs Total Ad Spend

  • Over 500 conversions in under 3 months- The campaigns generated 527 qualified leads through targeted messaging and optimized landing experiences.
  • Scaled 3x without increasing CPL drastically- Campaigns expanded from 5 to 16+ projects while maintaining a stable cost per lead through smart budget optimization.
  • High CTR and engagement for project-specific queries- Ads targeting property names and specific zones achieved strong click-through rates and user interaction.
  • Client expanded the number of campaigns due to performance- Impressed by early results, the client increased investment and added new projects to the ad portfolio.

The Impact After Our Google Ads Campaign

In less than 3 months, our Google Ads strategy generated 500+ conversions, enabling to scale operations 3x with minimal impact on CPL. The ads achieved high CTR and strong engagement, especially for project-specific searches. Impressed by the performance, the client expanded the number of campaigns, covering more projects and increasing their overall lead pipeline.

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