How to Add Filters in Shopify: A Step-by-Step Guide

In today's fast paced eCommerce world, user experience is very important for conversions. Using filters is the most efficient way to enhance the visibility of your product and decrease the number of bounce rates by using product filters. Addition of filters help Shoppers to selectively view based on preferences like size, color, price, and more simplifying their experience from discovery to purchase.

You are lucky, If you're using Shopify to run your store. Shopify makes it easy to implement advanced filtering, particularly with a 2.0-compatible theme and the Search & Discovery app. Follow this step-by-step guide to set up product filters effectively.

Step 1: Check Filter Support in Your Theme

Filters only work if your Shopify theme supports them. Most modern Online Store 2.0 themes like Dawn have this built-i. To check:

If it’s not present, your theme may not support the feature. You might consider upgrading to a Virtual Store 2.0 theme or contacting your developer to implement filter support manually.

Step 2: Install the Shopify Search & Discovery App

Shopify's Search & Discovery app gives you central authority over search functionality and filters.

The app allows you to manage which filters appear and how they’re displayed to your customers, giving you greater control over navigation and shopping behavior.

Step 3: Enable and Configure Default Filters

After installing the app, you can begin enabling standard filters such as:

These filters will automatically apply to all applicable products and appear on your store’s collection and search pages.

Step 4: Add Custom Filters Using Metafields

Want more specific filters like material, pattern, or fit? Shopify allows for custom filters using metafields.

To add a metafield:

Once the metafield is set, return to the Search & Discovery app to proceed. Click Add filter, go to Custom filters, and pick the one you just added.

By using this feature, your store supports filtering by detailed product information, which improves navigation and personalization.

Step 5: Test and Customize Filter Appearance

Finally, test your filters on the front end:

A smart filter system helps visitors move through your store with ease and confidence

Conclusion

Adding filters to your Shopify store isn’t just a functional upgrade, it’s a conversion tool. Filters enhance product discoverability, simplify choices, and guide shoppers move smoothly towards checkout. Whether you're enabling basic filters or implementing advanced custom metafields, the result is a more intelligent, user-friendly online store.