Developing a User-Friendly Online
Store for B2B and Retail Customers
Brand Overview
WeP My Shop is the online platform of WeP Solutions Limited, providing smart automation tools for retail and office businesses. With over 20 years of experience, they offer POS systems, billing printers, scanners, laptops, and consumables, delivering reliable, Made-in-India technology solutions tailored for both retail and B2B buyers.
The client wanted an online platform that simplifies buying for both businesses and retail customers while connecting seamlessly with their ERP and supporting smart pricing.
The
Challenges
Complex Product Ecosystem: Multiple product categories (POS, printers, scanners, consumables, laptops) required clear structuring for retail and business buyers.
Oracle–WooCommerce Data Mapping Challenge: Fixed ERP structures and WooCommerce limitations made direct syncing of orders, customer info, product data, and pricing difficult.
Advanced Discount & Pricing Engine: Multi-tier customer model (Gold, Silver, Bronze, Diamond) with layered category and customer-specific discounts was not supported by WooCommerce by default.
Legacy + Modern System Alignment: Needed to integrate 20+ years of offline systems with modern digital commerce.
UX for Technical Products: Feature-heavy, specification-driven products needed simplification without losing depth.
WeP My Shop wanted a fresh e-commerce experience that makes shopping easy, personalized, and efficient for all customer types
The client wanted a fresh, user-friendly e-commerce platform that integrates with their systems, offers personalized pricing, and provides an intuitive shopping experience for both b2b and retail customers while keeping technical product details clear and accessible.
Mobile design approach with a focus on performance optimization and seamless user experience across devices
The
Approach
We focused on building a scalable, integrated web platform with a clean Figma-based UI. The approach included simplifying complex product categories, designing B2B-friendly navigation, implementing Oracle integration, and creating a dynamic pricing and discount engine to enhance user experience and operational efficiency.
The
Solutions
Custom Middleware for ERP Sync: Integrated Oracle ERP with WooCommerce to handle orders, customer details, and pricing without modifying the main systems.
Dynamic Discount & Pricing Module: Automated tier-based pricing, category-level offers, and real-time price updates.
User-Based Dynamic Experience: Login-based content for guests and registered users with personalized offers and optimized checkout options (COD, Cheque, Online Payment).
Scalable Product Catalog & Navigation: Clear categorization, advanced filters, and product comparison capabilities.
UI/UX Simplification: Easy product discovery and structured layout for complex, specification-heavy products.
Conversion & Business Features: “Book a Demo” CTA, testimonials, and structured product pages for features, use cases, and technical specs.
The
Impact
The project delivered a reliable e-commerce platform that connected modern digital commerce with legacy ERP systems. Operational efficiency improved through automated order and customer data sync. B2B buyers benefited from personalized pricing, layered discounts, and simplified navigation.
Overall, the platform increased trust, boosted conversion rates, and enabled direct online sales of enterprise-grade products.
View Similar Case Studies
Webomindapps is a top rated brochure design company in Bangalore. We design the most high-impactful and professional brochures that serve your business needs.
Quick Links
©
. All Rights Reserved by Webomindapps Pvt. Ltd