Pine Labs is a popular Indian merchant platform designed to provide simplified fintech solutions for businesses and customers.
Their primary goal is to bridge the gap between brands and consumers by incorporating digital payment services into a single platform. With a strong vision to build a reliable commerce and fintech platform from Asia for brands worldwide, they place major emphasis on creating a fully secure payment gateway and come with various certifications.
Content Management System (CMS): Their old website was static, built on PHP and Bootstrap, with no CMS. It was slow, hard to manage, and not user-friendly.
Backend System: The website’s backend system was previously in PHP, which made it difficult to handle the large traffic and slowed down the website's functioning.
Payment Gateway: They had multiple payment gateways with separate API integrations, which made the system complex, error-prone, and harder to manage.
SEO Strategy: Migrating all their existing webpages to a new page with a new design and blogs to a new server while keeping their SEO intact was a major challenge.
Bucket Connection: We used an Amazon S3 bucket as a centralized storage solution for all website assets, including photos, videos, and Lottie animations. This enabled better management of large volumes of media content across the website.
Being the leading provider of India’s payment gateway systems for digital merchants, such as Point of Sale (POS) and others, Pine Labs had one goal: to simplify e-commerce transactions.
However, they faced several challenges on their website that hindered its effective performance. Thus, they decided to go for a complete website revamp and make it more user-centric.
Our approach was simple: to rebuild the website from scratch and make it truly user-centric. Thus, we decided that a website revamp would be the right way to go.
Everything from CMS, server migration, to animation, and payment gateways, our expert teams worked together to create a digital platform that is highly user-friendly and supports brand growth.
A wide range of tools were used in this process, such as NextJS, NodeJS, WordPress, AWS, Docker, Kubernetes, etc.
Previously, Pine Labs did not have a proper Content Management System (CMS) in place to effectively manage and run its website.
Our team of experts implemented a complete website revamp where the entire look and feel of their official website was changed. This was met with an overall positive feedback from Pine Labs.
It was observed that the website traffic increased drastically, followed by increased conversions. Our approach was simple: to make it user-centric and maximize performance. And it can be seen that the results speak for themselves.
We would like to sincerely thank the Webomindapps team for the outstanding work delivered on our website development initiative. From start to launch, taking on design challenges, ensuring code quality, implementing SEO expectations, within a very limited time, and maintaining seamless coordination and timely responses, every aspect of the execution has been commendable. The result has exceeded our expectations, and the feedback so far has been overwhelmingly positive.
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