Fostering Innovation and Equipping Students With Entrepreneurial Skills

Brand Overview

EIMR is a business school in Bangalore that offers courses like BBA, BCA, and other undergraduate and postgraduate programs including a special startup founders program. They wanted to redesign their website to keep it minimalistic but also have a positive impact on the user experience. Our objective was to redesign their WordPress website to make it a functional website with custom features.

Webomindapps
Services

  • UI/UX services
  • Website redesign services
  • Design enhancement
  • Ongoing support services
eimr case study

The
Challenges

Modern design: EIMR’s website did not have a modern design which limited their global audience reach.

Updated website: Our client wanted to have an updated website design that also reflected their brand identity.

User engagement:Their old website design did not engage the users, hence they spent less time on it.

UX issues: The website had a poor user experience (UX) because it was not mobile-friendly and users found it difficult to navigate through their courses.

Brand Journey: They wanted to showcase their journey and achievements in a better way to build trust among people.

SEO: Due to bad user experience, their SEO rankings were also affected.

Design elements:Their website did have a proper design and elements that matched their brand.

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EIMR Global Wanted to Have an Updated Website Design That Also Reflected Their Brand Identity.

EIMR Global (formerly known as Educesta) is a leading business school in Bangalore that provides UG and PG programs by combining innovation with practical business skills. Our client wanted a new website design that matched a modern look to reach a global audience. They wanted a website design that engage their users and provide easy navigation as well.

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eimr casestudy approach

The
Approach

WebomindApps approach for EIMR Global began with creating a custom user interface. Our team of designers re-designed the entire website to match the modern look and goals of EIMR Global. Not only did we focus on providing a good user experience to the website users but also showcased their brand journey with a sleek design. This approach increased their SEO rankings as well.

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eimr

The
Solutions

  • Our team redesigned EIMR’s website using the Figma tool and added a custom design that matched the brand’s image.
  • The modern website layout was in line with the global audience’s needs, hence there was more traffic from international users.
  • We designed their website with graphic elements that had a minimalist style but effectively conveyed the brand’s message, which led to increased user interest and engagement.
  • We designed a responsive website for EIMR that performed well on all devices including mobiles, which had an increased UX and was also a contributor to their SEO.
  • We added interactive infographics for their courses that gave a glimpse of various modules and also added visual elements that displayed EIMR’s journey from a stock market institute to a business school.
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The
Impact

We successfully redesigned EIMR's website by creating a modern, mobile-friendly website that increased the user experience and engagement, which increased international traffic and positively impacted the institution's brand identity and SEO rankings. We aligned the web design with the client’s needs and user needs.

We are very happy with Webomindapps’ website redesign services! They perfectly captured our vision and delivered a website that not only looked great but also increased user engagement. Their design and development team clearly understood our needs and improved the user experience on our website. The result was beyond our expectations, and we saw a positive impact on the website visitors and SEO rankings too! We made the right decision choosing Webomindapp; thank you to the entire team!

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Manish

Digital marketing head

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