RTHMFit Social Media Case Study

Challenges

• Low Brand Awareness: Being new to India, RTHMfit had to build trust and recognition from scratch.
• Limited Tracking: In the early stages, missing analytics made it hard to track conversions properly.
• High Competition: Competing with big, established brands made it tough to grab consumer attention.
• Budget Constraints: As a growing brand, RTHMfit had to manage marketing efforts with a limited budget.
• Understanding Local Preferences: Adapting to the unique tastes and expectations of Indian consumers required time and market research.
• Customer Education: Educating the audience about RTHMfit’s unique value and features was essential to drive adoption.

Our Approach

1. Target Audience Refinement

We shifted from broad targeting to a more specific approach, focusing on tech-savvy individuals, fitness enthusiasts, and health-conscious consumers aged 20-45 who are likely to invest in wearables. We used detailed interest-based targeting, emphasizing topics like health tracking, fitness apps, smart home devices, and technology gadgets.

2. Creative Strategy

We focused on creating high-quality images and carousel ads to showcase RTHMfit’s product features like health monitoring, long battery life, and sleek design. Real-life usage scenarios, such as fitness tracking and daily health monitoring, were highlighted to communicate value and connect with the audience visually.

3. A/B Testing & Audience Segmentation

Ran continuous A/B testing on different audience segments, including age groups and behaviors related to fitness and tech. Tested various ad formats, including static images, video ads, and carousel ads, to determine the most effective creative for each segment.

4. Sales-Focused Campaigns

Implemented dynamic product ads to retarget users who viewed the website but didn’t purchase, and create urgency through limited-time offers. Focused on conversion-optimized campaigns, adjusting bids and budgets to prioritize users most likely to convert.

5. Seasonal and Festival Promotions

Created time-sensitive offers for special days like Diwali, New Year, and sales events (e.g., Black Friday and festive offers) to boost sales during peak shopping seasons. Developed giveaway campaigns and bundle offers to create excitement and drive user engagement.

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The Results

• Generated 350+ Orders in 30 Days with an Average ROAS of 4.14
• With every 100$ Spent we are able to generate $400 in Sales

Key Learnings

Client Feedback

Conclusion

By aligning strategic insights with engaging creatives and precision targeting, we helped RTHMfit overcome initial challenges and scale its digital marketing efforts. Not only did we enhance the conversion rate and optimize ad spend, but we also helped the brand build a loyal customer base in a competitive market, driving sales and long-term growth.