Introduction

The Story of Hair and Skin Clinic

In 2022, Bangalore’s leading healthcare service provider, Hair and Skin Clinic, known for its dermatology and trichology services, approached WebomindApps to avail our impeccable SEO services. Hair and Skin Clinic has been in the healthcare service industry for over 30+ years and served 19,30,000+ patients by offering their top-notch dermatology and trichology services to help people maintain and improve their scalp, hair, and skin health. Their trichologists and dermatologists are experienced medical practitioners, and they have 30+ branches, including locations like Hyderabad, Chennai, and multiple locations in Bengaluru.

Website Performance Data:
March 1, 2025 - Jan 12, 2026

Clicks

Clicks Data

In our reports from March 1st, 2025, to January 12th, 2026, our performance reports showed notable improvements in the organic clicks received by the official website of the Hair and Skin Clinic.

Towards the end of 2025, it can be seen that the click volume had a slight upward trend, which showed the improved rankings for high-intent keywords. This was further supported by strong content alignment with patient search behaviour.

Impression

Impression

The Hair and Skin Clinic website received 13 million impressions within the same time period on Google Search, reflecting the strong and sustained visibility across relevant queries on all things hair and skin.

With a strong baseline visibility in the initial months from March 2025, the website performance remained steady until the year-end. This sustained visibility indicates broad keyword coverage and steady engine presence.

Thus, the brand remained frequently discoverable to the target audience throughout the year.

Trending pages for the last 3 months

Trending Pages

In the last 3 months, that is from November 2025 to January 2026 at present, various key pages in the Hair and Skin Clinic website, especially blog pages, picked up a lot of organic clicks, highlighting the growing user interest across local service and educational content in this sector.

Location-based pages such as Top 10 Dermatologists in Bangalore and Top 10 Hair Clinics in Bangalore saw the highest click growth, implying increased visibility for high-intent local searches.

Whereas informational articles such as Fungal vs Bacterial Scalp Infections: Key Differences, Pigmentation Around Mouth-Causes and Solutions, and How to Identify Your Dark Circles showcased consistent growth, indicating strong performance of content focused on the awareness aspect.

Furthermore, practitioner-focused and speciality pages of the website, such as Hair Consultant in Bangalore, which talked about clinic specialists, also contributed to the rising engagement rates and strengthened the effectiveness of a balanced SEO strategy combining service-driven and educational pages.

The performance of both service and informational pages highlights the successful SEO strategy of Webomindapps, which was designed to capture demand, guide users through their decision-making journey, and drive qualified organic traffic.

Organic traffic

Organic Traffic

When it comes to the traffic for the Hair and Skin Clinic's official website, there was a steady flow over the year, from March 2025 to January 2026. While there were regular fluctuations, which indicated the continuous user engagement, searching for hair and skin-related services and information.

Mid-year, from July to September 2025, the website's organic traffic achieved brief peaks, followed by a period of stabilisation, crossing into 2026. This reflects the changes in search demand and ranking.

On the whole, the websites organic traffic trend highlights the importance of the continued SEO efforts by Webomindapps to maintain visibility and attract relevant users consistently.

AI overview traffic

AI Overview Traffic
ai search
ai search

We worked on the AI overview enhancement, and since then, we started appearing more in the AI searches through organic traffic

After AI came, we optimised our content and website as per LLM, and the content started showing in AI results.

To increase the appearance of the Hair and Skin Clinic website in AI-driven search results, we optimised their website and content for maximised LLM-based visibility. This resulted in a clear impact on the websites organic visibility as the clinic began to appear more frequently in AI searches.

From March 2025, the website experienced a steady growth, particularly with a strong increase in the middle of the year, followed by stable visibility from September 2025.

Analytics

Organic traffic
Organic traffic
Organic traffic
Organic traffic

In terms of the analytics aspect, it can be seen that the website of Hair and Skin Clinic shows strong user engagement and lead intent. Within the time period of March 2025 to January 2026, the site recorded 671K active users, showcasing effective organic reach. It was also observed that users spent an average of 38 seconds in content engagement.

Regarding conversions, the website generated 16,992 lead submissions, whereas high-intent actions such as mobile clicks generated 149,880 and WhatsApp clicks brought in 144, 637, which occupied a large percentage of user interactions.