Enhancing Organic Visibility and LLM Presence for an AI-First Agritech Company: An Advanced SEO Case Study
Today, Cropin is widely recognized as the world’s most widely deployed AI platform for agriculture. Started off in 2010 as a B2C model, Cropin eventually grew into a full-fledged B2B business.
They achieved various milestones, being the first for various agri-tech innovations and being the world’s first and leading industry cloud for agriculture. However, before all these, there were numerous challenges faced by this agri-tech leader; the most important of all; substantial drop in website traffic.
This is where Cropin partners with Webomindapps for a website revamp, with multiple objectives spread across a 6-month timeline.
The Objectives
In 2025, Cropin began its partnership with Webomindapps. Their website traffic was declining due to various factors, including a lack of ranked keywords. They had 3 clear objectives in mind:
- Boost organic traffic in the US and UK: This meant more clicks, impressions, and overall traffic from the two locations, within 3 months. Keyword targeting had to be improved for better search visibility in the market.
- Increase brand awareness on AI platforms: Cropin wanted to appear in citations in responses of LLM platforms such as ChatGPT and Gemini. This required content optimization for AI-driven search and conversational queries.
- Reach 17k traffic and increase commercial rankings: In 3 months, they aimed to achieve 17,000 organic visits by optimizing keyword performance. There was also a strong focus on ranking the commercial keywords higher to attract potential leads.
The Challenges
- Risk of traffic loss: After the website revamp, most of the old blog URLs were removed, which raised the risk of losing rankings, clicks, and impressions.
- Informational keywords: Their website had more informative keywords than commercial keywords, which limited the ability to attract high-intent, conversion-driven users.
- Missing on-page elements: Titles, meta descriptions, H1 tags, image alt text, etc were missing after the website revamp.
- Technical errors: This included 404 errors, 500 errors, improper URL structures, and missing hreflang tags.
- Tracking gaps: Lack of analytical and tracking tools, such as Google Analytics and Google Search Console, impacted user behavior and keyword performance.
- Limited LLM visibility: The solutions and industry pages were not optimized to meet the criteria of AI-driven platforms or commercial intent.
The Impact: Past 6 months
From August 2025 to January 2026, there have been visible results in terms of metrics. The structured SEO, technical corrections, and commercial keyword strategy improved website performance significantly.
Data shows that Cropin’s organic visibility grew stronger in the UK and US, as the key commercial pages started ranking better for high-intent searches. With the clear tracking and performance monitoring, followed by relevant improvements, the brand’s online visibility was boosted, and keyword positions were improved, getting closer to the 17k organic traffic goal.
Google search console click data
Looking at the past 1 year's data, that is from February 2025 to January 2026, the Cropin website received 65.3k clicks, 6.71 million impressions, and successfully expanded its organic footprint in the US and UK markets, exceeding the 17k target in 6 months.
Top trending pages
Google Analytics Report
As you can see below, during the 6-month period from August 2025 to January 2026, new users increased by 72k with a 25,407% spike, and the active users grew by 73k with a 21,780.9% increase. This shift indicates a successful traffic expansion on a consistent basis. The average engagement time per active user stood at 1 minute, 5 seconds, showcasing steady user interaction, followed by better visibility and reach.
Comparison of organic search from 6 months
From September 2025 to February 2026, the total number of organic sessions went up to 54,995. Compared to the previous 6 months' session data, which was 38,923, there was a jump of 41.29%. Engaged sessions grew up to 30,704, showcasing a 36.9% increase, indicating improved user interaction via organic traffic. The average engagement time per session became 1 min, 2 seconds from 49 seconds. These results increased content relevance and user engagement quality that contributed to higher traffic from organic search.
Country-wise reach for 6 months
During the 6-month period, Cropin achieved major reach on a global scale across key markets. India topped the list with 30K active users, followed by the United States at 10K and China at 9.8K. Singapore, the Philippines, the Netherlands, and the United Kingdom also had a growing number of active users, which indicates Cropin’s growth towards international visibility.
AI search traffic
From Chatgpt
From September 2025 to February 2026, Cropin received a high number of views and active users via ChatGPT, maximizing their website engagement. The website received a total of 1,044 views and 649 active users from the ChatGPT responses. The number of views per active user was at 1.61, an increase of 3.79%. The average engagement time per active user went from 37 seconds to 41 seconds as well.
Perplexity
In Perplexity search results, Cropin achieved 130 views, 83 active users, 1.53 views per active user, and an average engagement time of 40 seconds per active user. In the last 6 months, the website recorded the most visible increase in views and active users, compared to the 2025 February to August data.
Gemini
Cropin also received visibility via Gemini, wherein the data looks like 112 views, 82 active users, 1.37 views per active user, and 33 seconds as the average engagement time per active user. Compared to the first half of 2025, there has been a notable increase in the past 6 months.
Semrush traffic
1- Semrush Traffic worldwide
Cropin’s worldwide organic traffic achieved remarkable numbers, according to the Semrush data of the past 6 months, from September 2025 to February 2026. The traffic steadily increased upwards, and by February, the organic traffic reached 36,385, indicating the growing popularity of intent-driven search. Whereas Cropin’s branded traffic stayed consistent at 3,988 throughout.
2 - Semrush traffic United States
Cropin also witnessed a considerable increase in its US organic traffic, at 1916, and branded traffic contributed 313 visits. As per this data, it can be said that there is strong keyword performance in high-intent commercial searches and increased visibility for key solution pages. This also indicates rising demand and engagement in the US market.
Why Cropin Chose Webomindapps
- Traffic recovery and growth: Previously, Cropin’s website traffic was declining rapidly due to a revamp, and they needed a strategic partner to increase and stabilize the traffic.
- Structured SEO execution: Our SEO strategy was structured and performance-led, which aligned with their need for sustainable growth in organic traffic.
- US and UK market expansion: With a team of skilled SEO experts, we demonstrated our expertise in ranking high-intent B2B keywords across the US and UK.
- LLM platform visibility: Cropin mainly aimed to strengthen its presence in AI search results. We focused on AI search optimization for consistent citations and visibility.
The Solution
- Traffic preservation: The removed URLs were reviewed, and we gave redirects for 111 URLs that returned with a 404 error. The sitemap was updated, followed by a request for indexing in Google Search Console.
- Commercial keywords: We added high-intent conversion-focused keywords to solution and industry pages.
- On-page restoration: We added the missing titles, meta descriptions, canonical tags, H1 tags, and image alt text across the website.
- Technical corrections: We fixed 404 and 500 errors, URL structures, added hreflang tags, and improved mobile responsiveness for better user experience.
- Tracking setup: We installed GA4 and connected Google Search Console to close the tracking gaps and monitor user behavior and keyword performance.
- LLM optimization: The industry and solution pages were restructured to increase visibility on AI platforms such as ChatGPT, Gemini, and Perplexity.
Conclusion
Overall, Cropin’s partnership with Webomindapps from the past 6 months resulted in strong global search visibility, rising international demand for AI-driven agriculture content, and better keyword performance.
This case study shows that a focused SEO strategy, LLM-centric optimization, and relevant technical fixes boost website performance and position a B2B brand for better visibility in AI-driven search.