Advantages of Headless eCommerce - How is it Bringing Transformation to
Traditional ECommerce Landscape?
Include the benefits of headless e-commerce in your website to make it
successful. Know about the minor differences between headless commerce
traditional commerce to make your website more interesting.
The eCommerce sector is currently a massively growing business sphere that has a
promising future. Unfortunately, since the hitting of the COVID-19 pandemic, the
sales of various industries and other physical stores have been facing a huge
drawback. But the eCommerce business has made a revolutionary growth in a single
year, which is worth mentioning.
Moreover, the speed and improvement of eCommerce sectors are witnessing the
incorporation of various smart strategies, which are bringing note-worthy
transformation in the traditional landscape of eCommerece businesses as well as
eCommerece website develepoment. Such inclusions are not only enhancing the sales
massively but also giving the eCommerce world a new outlook.
Headless eCommerce is one of those strategies, which has a massive implementation in
the industry to create a uniform shopping experience. So, how is it helping more?
Well, check out this article to know more about the advantages of headless
What do You Mean by Headless Commerce?
Headless commerce refers to a specified approach that is unique in its form. When the
presentation layer or front-end layer is detached or decoupled from the eCommerce
platform, it is known as headless commerce. It is a modern strategy that helps
eCommerce businesses to achieve a higher rate of flexibility and freedom in user
experience management. Also, headless eCommerce eliminates traditional eCommerce
management and facilitates unique and modern content management to ensure a
convenient commerce delivery experience.
Structure of Headless Commerce
Headless commerce comes with a unique structure, making it one of the critical
transforming factors for the eCommerce trade. The headless eCommerce presents a
structure where the presentation layer, i.e., the theme or template, gets decoupled
from the eCommerce platform. Nevertheless, it strives to stay connected with the
back-end systems, such as ERPs, OMS, PIM, and other applications via an API layer.
APIs help in delivering seamless commerce services and bring about more scalable and
secure solutions. APIs are primarily dedicated to creating a more agnostic solution
that is highly flexible, customizable, and prepared for omnichannel integration.
Major Differences between Headless Commerce and Traditional Commerce
Are you wondering how headless eCommerce is different from traditional eCommerce?
Well, here are the key differences between these two types of eCommerce approaches
that you must know.
In terms of front-end development
When it comes to traditional eCommerce, front-end developers mainly complain about
its restrictions in every aspect. There are too many restrictions on the design and
overall processing for traditional eCommerce. Also, it takes a lot of time to edit
the database, platform, and code.
On the other hand, headless commerce strives to ease out this area. It enables
developers to form a unique user experience from scratch that perfectly aligns with
business objectives. Also, developers will have complete peace of mind regarding the
changes made in the back-end database, as APIs serve plenty of ease and simplicity
In terms of personalization and flexibility
You can hardly expect any personalization from traditional eCommerce. It is only
because the front-end solutions it delivers are coupled with back-end coding. Thus,
the idea of traditional eCommerce is more like a one-size-fits-to-all concept, which
leaves no room for flexibility or personalization.
On the contrary, headless eCommerce is the best buddy for integrating flexibility and
personalization to your site. With the help of headless commerce, you can easily
control your platform's appearance and functionalities that render a great user
experience for both the buyers and admins. Moreover, you can easily make any of your
preferred changes at any time.
In terms of technical knowledge
When it comes to traditional eCommerce, it does not require too precise technical
knowledge. Therefore, it is pretty easier to build by beginners and those who lack
the expertise for advanced and complex web development.
Advantages of Headless Commerce
Headless eCommerce comes with a diverse range of advantages. This modern eCommerce
strategy is creating a revolution in the digital world for all right reasons. The
wide range of benefits offered by headless commerce renders a seamless user
experience. So, the following are some of the perks of using headless commerce.
Offers seamless integration
With headless eCommerce solutions, you can get the best of integrations with your
system. It uses APIs, which makes headless commerce flexible enough to integrate
with both new and old systems. These API-based integrations facilitate easy and
quick data transfer, maintaining enhanced security.
Higher conversion optimization
With headless commerce, you can get access to a brilliant rate of conversion
optimization, which helps you drive more sales and revenue. It enables you to
customize your store in a way, which rightly entices your customer to close more
It is omnichannel capable
Headless commerce is truly omnichannel capable, which makes it quite promising. With
headless eCommerce, you get better chances to reach out to more customers in various
stages of their buying journey, which escalates sales.
With the help of headless commerce, you can get access to a seamless technology
implementation that adds more value to your eCommerce store. You can easily
amalgamate some newly released technologies into your platform to leverage user
Huge cost saving
There are various scopes for cost-saving when you switch to headless eCommerce.
Whether they are product licenses or hosting-related solutions, headless eCommerce
saves your expenses effectively, giving you increased agility.
How Headless Commerce Helps eCommerce Businesses?
To help businesses, headless eCommerce comes with a variety of solutions. Headless
eCommerce adds an accomplished attitude to your business, which is much in higher
demand. So, here is how it helps businesses.
Keeps you ahead in the competition
Competitive advantage is one of the most valuable areas of headless eCommerce.
Creating a headless eCommerce platform lets you deploy major updates to your
website, which does not impact your back-end system at all. With regular updates,
you can easily stay ahead with your system, swiftly beating your competitors.
Improves customer experience
To stand out with your business, facilitating a great customer experience is a
must-have requirement. With headless commerce, you can easily create various
eCommerce innovations, facilitate real-time personalization, and make rapid
alterations to the site, positively adding to your user experience.
Limitations of Traditional eCommerce Systems
The traditional eCommerce system comes with plenty of lags, which is a massive
drawback for growth-focused eCommerce platforms. So, here are some limitations that
this traditional approach offers.
With traditional commerce, both content creators and admins can have access to the
system, which, in turn, can create increased data risks.
You cannot set up your preferred design or theme on your eCommerce site when working
with traditional commerce. Therefore, the scope for designs is very limited here.
Restrictions in integration
In the traditional system, developers have to take the help of plugins to integrate
features and functionalities with the interface. Hence, the integration is not as
seamless as offered by headless commerce.
The framework of the traditional eCommerce system is very limited. Thus, developers
are bound to use only limited toolsets, which hamper designing the layout and
integrating functionalities to the site.
How Can Headless eCommerce Overcome These Limitations?
Headless commerce tends to come with an easier solution for the lags that you face on
the traditional system. It uses API as the core to form an interface with a separate
system for business.
Admins can easily lock each of the systems with authorization access to reduce data
risk and data privacy. The framework is effective enough as there is no intertwined
code with its back-end database. It offers retailers the amazing freedom of going
omnichannel for developing a custom layout.
Moreover, creating headless commerce delivers an easy integration to the new and
existing systems. Also, there is a seamless option for designs that you can build
So, if you are thinking, whether eCommerce create opportunities in COVID-19 or not,
then let us tell you switching to eCommerce marketing can render huge benefits.
Trying out new and innovative techniques can be your great card to ace the game of
creating a modern eCommerce business. And headless commerce is an excellent answer
To transform your business totally, you can use this eCommerce approach to create an
amazingly intuitive eCommerce website that can help you close huge conversions while
enhancing user experience.
But headless commerce is solely for the well-versed ones. Headless commerce
development requires more technical knowledge than traditional eCommerce. Thus, if
you want to follow the headless commerce approach and If you are looking for an
experienced and professional eCommerce Development Company in Bangalore then you
can connect with us.
Webomindapps is a profound enterprise serving
successfully since 2013. Based in Bangalore, it offers expert solutions in
web designing & development, e-commerce, mobile & web app development,
digital marketing, and SEO across the globe.