10 Essential features involved in eCommerce website through increase
Isn’t it conversion the main motto of any eCommerce website? Add these 10
essential like developing responsive screen, Wishlist, multiple payment
options, reviews and many more to convert your users from viewing to buying.
Increasing the conversion rate of the website is a common goal for every business.
When it comes to eCommerce business, the role of the website becomes crucial in
making the business profitable. Be it catching the attention of customers, driving
them to buy products, facilitating them online shopping, or making payment, an
eCommerce website performs multiple tasks.
It clearly reflects the role and importance of an eCommerce website for helping you
in operating your business successfully. So, if you are planning to develop your own
eCommerce website, you need to plan effectively to increase its conversion rates.
Right from the landing page to the contact page, an eCommerce website design company
goes through everything to make the right strategy to boost the conversion rate.
Apart from this, you need to be familiar with several features that play a pivotal
role in increasing the conversion rate of your website.
Advantages of Leveraging Front-End Technologies for Web and App Development
Let’s discuss here some reasons why it is necessary for you to leverage these
technologies for web and application development.
Top Features that Boost Conversion Rate of your Website
Let’s discuss here certain features that eCommerce website development companies
most-frequently implement to increase the conversion rate of your website and help
you grab opportunities to increase ROI.
In other words, a mobile-friendly website enjoys a better position in Google and
other search engines. It helps your website easily generate higher traffic and thus,
let’s discover more potential buyers.
The growing popularity of Vue.js made it the stiff competitor of other technologies
such as React and Angular.
Buyers quite often spot several products that they find quite interesting and wish to
save for future shopping. It prompts various eCommerce owners to integrate wishlist
features into their websites.
Wish list encourages visitors to even choose those products that they wish to buy in
the future. It works as a virtual desktop table that ensures higher customer
engagement, which is indeed good for engagement.
Creating a wish list also enables you to share your brand with your new customers.
When your customers share their wish list with their families and friends, it helps
your websites in generating higher traffic that is necessary for increasing its
Green Bar SSL
Online buyers often give preference to those of reliable brands when it comes to
buying any products. No matter how good products you offer, customers will not buy
the same if they find your website is not trustworthy. And it also increases your
cart abandonment rate.
Adding a green bar SSL makes your eCommerce website highly reliable. It helps
customers easily identify you as a reliable brand and they will frequently buy your
products and services. Apart from this, it also prevents your website from
unauthorized access and also from hackers.
The other great advantage of having an SSL encrypt for your website is that it works
effectively when it comes to encrypting visitor’s payment information. So, hire
eCommerce development services in Bangalore possessing enough
experience in leveraging technology.
Multiple Payment Options
You must understand the fact that your website is meant to accommodate a large number
of online buyers. And it’s not necessary that they all use the same option for
payment. Be it digital wallets, bank transfers, e-invoice, or others, customers may
opt for either of ways to pay for the products they shop.
So, your website should have multiple payment systems to cater to the needs of a
large number of buyers. Of course, it’s not possible for you to include all options
for payment on your website. But, you should include all the popular payment options
that most customers choose frequently.
High-Resolution Images and Videos
Images and videos are the most crucial things that are capable of easily catching the
attention of customers at the first glimpse. In other words, using high-quality
images and videos makes a great impact when it comes to increasing the conversion
rate of your website.
Before shopping for products, buyers go through all the available images. And if they
find images are impressive, then they proceed further. So, it’s advisable to use
quality images captured from different angles.
Make sure images that you are going to post are able to give your customers a true
idea about the products. Your customers should also be able to avail of a zoom
facility. So, they can keep their eyes on every detail of the products. Images that
take too much time to load tend to adversely impact sales.
Be it a company or product reviews, these are something that also has a direct impact
on the conversion rate of your eCommerce website. The first thing that your
customers do is go through product reviews before buying it. You must understand the
fact that reviews are the most powerful tools that can pursue your customers to
All you need to do is to request your customers who have already shopped for a
particular product to send reviews. Once you get reviews, you should add them below
the related products. So, your new customers can easily go through the available
reviews and make the final decision of buying products accordingly.
Always remember, online buyers never wish to be involved in the hectic shopping
process. And they prefer to shop for products from those websites that let them shop
with simple steps. So, it’s advisable to include a one-click checkout process to
encourage customers to shop hassle-free.
A simple checkout process enables customers to skip the add to cart step and avail
the option of check out quickly while still landing on the product page. You can
easily remove some unnecessary steps from your existing checkout process and then,
make it simple to reduce the cart abandonment rate.
Multi-touch Point Contact Page
Another feature that can positively impact the conversion rate of your eCommerce
website is a multi-touchpoint. A perfectly designed contact us page makes your
website reliable. This is something that keeps a great relevance, especially if your
website sells technical and also those of high-end merchandise.
You can implement a multi-touchpoint on the contact page of your website to improve
its appearance. It’s advisable to go for multiple ways when it comes to reaching
out, be it email, phone, online contact form, or other options.
Advanced Security Features
Apart from Green Bar SSL, your website should also be blessed with several other
security features that are highly important for making it secure.
When it comes to online transitions, these have become a crucial part of eCommerce
space. This is the reason why eCommerce websites are on the prime target of hackers.
So, it’s important to make your eCommerce website secure and protected by
implementing high-end security features such as two-factor authentication, use of a
Using social proof enables you to easily win the confidence of your customers and
they will get every reason to trust you. All you need to do is to link your social
profiles and also those of user-generated content with the website to influence
It helps them in making the right decision. Social platforms are important since it
lets eCommerce brands to provide customers authenticity and also relate themselves
with the emotional connection with the products that they wish to purchase.
So, above are some of the most popular features that are most-frequently implemented
by eCommerce website development companies to improve the conversion rate of your
website. If you have already had an eCommerce website, make sure it is blessed with
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